We work with you on every stage of your supply chain needs. From vendor identification, managing the relationship, overseeing production, product inspection, and negotiation. We act as your extended product team to get you the best possible terms with vendors that is actually right for you.
MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.
Visit the Kula Ring Podcast to listen or tune in on Spotify.
Full Transcript:
Announcer: You’re listening to The Kula Ring, a podcast made for manufacturing marketers. Here are Carman Pirie and Jeff White.
Jeff White: Welcome to The Kula Ring, a podcast for manufacturing marketers, brought to you by Kula Partners, an agency made for manufacturers. My name is Jeff White, and I’m the co-founder of Kula Partners. Joining me today is Carman Pirie. Carman, how are you doing today, sir?
Carman Pirie: I am doing well, sir. And you?
Jeff White: I’m doing great. Yeah. No, it’s-
Carman Pirie: Nice. Okay. I think today’s show is… I hesitate to say this to our listeners, because maybe they’ll all stop listening, but I think it’s gonna be kind of a good episode for marketing geeks, you know? Like the kind of people that think maybe a little too hard about this stuff sometimes, then it might be just about right.
Let’s be honest: creativity is a nebulous landscape. With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis.
But here’s the thing: humans can’t have new ideas without prior sensory input. It’s not me; it’s science, and it’s how our brains work.
Projects that prove our determination for success!
